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The Signal Lag
Your brand is sending mixed signals.
You're brilliant at what you do. Your business makes real money. But right now, there's a massive disconnect between the premium work you deliver and how your brand shows up online.
Your website looks like your past self. Your personal style doesn't match your premium prices. You're tired of hiring a web designer, a stylist, and a business coach who never talk to each other. Your brand feels fragmented.
Because of this, you're paying the "Brand Shame Tax." You hesitate to pitch high-ticket clients because you're embarrassed by your brand. Your company's external packaging is actively undermining your internal genius. Let's fix that.
This isn’t a marketing problem. It’s a signal problem. You don’t need a better logo. You need Visual Equity.
The Art & Science of Authority
BRAND Signal Method
™
Authority isn’t built by being louder. It’s built by being unmistakable.
The Brand SIGNAL Method™ is our proprietary framework that we use to close the gap between who you’ve become and how your brand is currently being perceived.
We don’t redesign brands for aesthetics alone. We recalibrate signals so your authority lands before you even speak.
We transform your visionary energy into your visual equity.
core
strategy
We clarify your positioning and your messaging to align who you’ve become with the reputation you’ve built.
Cohesion Code
We design your visual system creating a cohesive brand that's unmistakably yours.
Authority Signal
We calibrate your image to signal leadership and trust, so your authority is felt immediately before you say a word.
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Brand Signal Calibration
For the founder who knows something feels off but can’t quite name it.
Not sure where your brand is missing the mark? This front-end diagnostic audit reveals exactly where your messaging and visuals are disconnected, giving you a crystal-clear roadmap to fix it.
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Iconic Brand
For the founder ready for her brand to carry the weight of her reputation.
Our signature, done-for-you identity package. We guide you through our complete Brand Signal Method™, from your core strategy and Chromatic Code™ to a stunning visual identity. Everything you need before you build a website.
“The creative direction was clear and deeply intentional. IYSB captured the feeling of our work instantly. Engagement increased right away, and people began to understand our brand before we ever had to explain it.”
Tracy L., Founder, The School of Becoming
Tracy L., best selling author and Founder, The School of Becoming
The Architect of Visual Equity
Hollywood-level creative direction for the modern founder.
Welcome to Ignite Your Soul Brand, founded by Jordan Duvall. We're a boutique branding house for female visionaries. We believe a brand only works when it captures the true essence of the woman behind it. Our team combines intuitive strategy with high-end visual design to create brands that are beautiful, cohesive, and highly profitable.
We do not build brands. We direct identities.
For two decades, Jordan art directed visual campaigns for Hollywood blockbusters like "The Lord of the Rings" and "The Voice".
With a background spanning brand strategy, art direction, neuro-aesthetics, visual storytelling, and color psychology, Jordan sees where a brand is quietly leaking power and where a precise shift can change everything.
Through our proprietary Brand SIGNAL Method™, we turn fragmented brands into authority-building assets, ensuring your brand holds the same weight as your reputation.
BEHIND THE STUDIO
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Listen to the Podcast
Real talk on the intersection of authority, psychology, and visual strategy.
We don’t do marketing hacks here. We explore the Success–Signal Gap and the invisible cues that shape perception so your brand communicates authority before you even say a word.
The Difference Between Being Visible and Being Recognized
The Space Between Who You Are and How You’re Seen
Why Authority Doesn’t Need Explaining
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