From Coach to 7-Figure CEO: Gaby Abrams Case Study

The Challenge: Transitioning from Products to Premium Coaching

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When Gaby Abrams first encountered Jordan Duvall, CEO and Founder of Ignite Your Soul Brand, she was at a pivotal point in her business journey. As an expert in subconscious marketing, Gaby knew how to sell products. However, transitioning to online coaching presented a unique challenge: she needed a magnetic visual identity that would reflect both her programs and her authentic self.

While she had already booked a venue for a photoshoot, she lacked the strategic vision to maximize its potential.

The Strategic Solution: Beyond Traditional Brand Photography

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Impressed by Jordan’s work with Kathrin Zenkina’s Manifestation Babe brand, Gaby recognized that Jordan offered something unique: a blend of strategic planning and creative intuition.

Key Elements of the Transformation:

• Visual Storytelling: “Jordan is able to tune into people, get a feel for them, and bring that out of them. You can give her a bunch of disjointed images, and she’ll somehow understand the story that you want to convey, even if you don’t understand it yourself.”
  
  
• Strategic Photo Planning “What really sets Jordan apart is her planning,” Gaby notes. “Her understanding of creative direction and how all the production pieces come together to create a successful shoot puts her in a category of one.”
  
  
• Energetic Alignment: Jordan’s ability to capture Gaby’s creative, fun, and high-vibe personality while honoring the spiritual components that radiate peace and calm proved invaluable.
  

The Impact: Measurable Results and Growth

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First Brand Photoshoot (October 2020):

• Launched “Magnetic AF” program
• Converted 50% of Facebook group members (250 of 500) into challenge participants
• Generated $42K in first high-ticket program launch
• Grew Instagram following from by 30%

“When I got the pictures, I remember thinking ‘now this feels like me,'” Gaby recalls. “It was so different, but people loved it. It had my energetic signature on it.”

Second Brand Photoshoot (October 2021):

• Achieved first $52K launch week with Quantum Success Queen (QSQ)
• Reached first $100K cash month with VIP mastermind upgrade
• Created iconic brand imagery with disco balls, sequined dresses, and queen vibes

“Every single time that I’ve worked with Jordan, I up-leveled in ways I cannot imagine,” Gaby shares.

Third Brand Photoshoot (October 2022):

• Celebrated hitting first million dollars (July 2022)
• Launched Synarchy certification program
• Created more intimate, personal branding
• Led to purchasing dream house in 2023

Key Success Factors:

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• Integration of energetic elementsThe Solution
• Strategic planning and space mapping
• Blend of creativity and systematic approach
• Focus on authentic personal branding
• Consistent visual storytelling

Client Testimonial

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“People don’t understand that being creative is mentally exhausting and draining. When you work with Jordan, she helps you take some of the practical load off. You get to show up and just be in your vibe, in your element, and enjoy yourself.”

“Instead of just, ‘lets take your pictures,’ Jordan helps you shift into, ‘let’s take pictures to capture who you’re becoming.’ And when you take pictures from that place, and you embody the person you’re becoming, it collapses time.”

When asked what advice she would give to anyone thinking of working with Jordan and Ignite Your Soul Brand, Gaby replied:

“I would say do it. Do it when you’re ready to uplevel in your business. Because it’s going to come off the back of that shoot in one way or another. Jordan is that person who will help you bring that vision to life.”

Transform Your Brand Presence

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