Gaby Abrams | Case Study

How Ignite Your Soul Brand Skyrocketed Gaby Abram’s Coaching Business Beyond the $1 Million Mark in Just 2 Years!!

Our Client

---

Gaby Abrams is a Rapid Transformational Therapy® (RTT®) practitioner and a subconscious success coach for entrepreneurs. She helps her clients work through their own subconscious blocks and limiting beliefs around their success. She also helps them incorporate the subconscious into their marketing so they can step into their next level selves, easily reach their dream clients, and sell in a way that feels good.

The Challenge

---

Finding a way to visually express herself and pair images with her programs that reflected her brand and personality.

Gaby Abrams is no novice when it comes to having a successful online career. She created and scaled her product based business to 6 figures within one year. However, when she changed industries and entered the fast paced and glamorous world of social media and online coaching, she quickly discovered that simple photoshoots and headshots were just not going to cut it.

 As a highly creative and visual person, Gaby tends to attract clients who are similar. She felt that there needed to be a level of representation that she could not put into words and knew that it was through stunning brand pictures and imagery.

So whether she was stepping into her next level self, launching a new program, or showcasing what it’s like to work with her, Gaby wanted to be able to ‘stop the scroll’ and convey that message to her audience.

So whether she was stepping into her next level self, launching a new program, or showcasing what it’s like to work with her, Gaby wanted to be able to ‘stop the scroll’ and convey that message to her audience.

“For me, the biggest roadblock was that I just didn’t know what I wanted to communicate, or what side of me I wanted to show: who I was becoming and what my business was going to look like.

Since I didn’t feel like I knew those things, it was really hard for me to match the images with my thoughts.

I would go on Pinterest and it would show me very standard, cookie cutter images. I knew I didn’t want that but it was just very hard to figure out what I wanted instead.”

The Turning Point

---

Gaby first met Jordan Duvall, CEO and Founder of Ignite Your Soul Brand during a VIP call with one of their mentor’s Tracy Litt. Jordan was working on a project for Tracy when Gaby learned that Jordan creates dynamic visual personal brands.

She loved the shoot Jordan did for Kathrin Zenkina’s brand, Manifestation Babe, and wanted something similar, but with her own vibe and energetic signature.

She had already booked a venue for a photo shoot, but had no idea what it was going to look like.

Being an expert in subconscious marketing herself, Gaby knew how to sell. The problem was that as she shifted from a product based business into online coaching, she needed a magnetic visual identity that would help reflect her programs and who she was.

The Solution

---

Creating a ‘scroll stopping’ brand photo shoot that blended various creative and vibrant elements of Gaby’s identity and bring it to life.

Before connecting with Jordan, Gaby didn’t know anyone who could help her visually express herself in the way that she envisioned. In her experience, a photographer’s job was to take pictures, while a branding expert would help with branding, logos, colors and graphics. She needed someone who understood energetics and could combine everything and bring it to life.

“When it comes to personal branding and your vision, you want someone to help you figure out the most beautiful way to bring your vision to life. That’s what Jordan did. She helped me map out the entire photoshoot and walked me through the ins and outs of planning. She looked at the venue I had rented and selected the best spots. I had never thought about mapping spaces strategically, like a windowsill or couch space, but Jordan is a strategic mastermind and sees things you don’t.”

Gaby’s personality is creative, fun, high vibe and playful, yet at the same time, there are spiritual components that radiate peace and calm. Creating a shoot that captures such diverse elements in pictures is no easy task, and that’s what Jordan excels at.

“What really sets Jordan apart is her planning. Her understanding of creative direction and how all the production pieces come together to create a successful shoot. That’s what puts her in a category of one. She’s got an amazing creative vision but it’s the way that she systematizes creativity that helps you benefit from working with her.”

Gaby had done photoshoots on her own, but they didn’t compare to having Jordan’s support, planning, intuition, and creative mind behind them.

“What I love most about working with Jordan is that she has such a strategic brain. She’s laser focused on helping you create the most effective photoshoot.”

Gaby explains that Jordan helps you understand what goes into a successful photo shoot, which you can then recreate on your own. Having someone who understands the purposeful intentionality behind the shoot makes all the difference.

Gaby felt Jordan’s support on the shoot helped simplify the process of logistical planning and eliminated a lot of her mental stress.

“And it ends up being so much like coaching behind the scenes, so much identity and soul searching. It’s great to have someone who’s helping you do all of those things, and who’s holding your hand as you take this huge up level.”

“What people don’t understand is that being creative is mentally exhausting and draining. And when you run a creative business, you have your creative hat on all the time. But when you work with Jordan, she helps you take some of the practical load off. You get to show up and just be in your vibe, in your element, and enjoy yourself.”

Working with Jordan one-on-one allowed Gaby to freely express herself and seamlessly blend various elements into photo assets that would sell for her. She loved Jordan’s intuition and her ability
to extract from her.

“She’s able to tune into people, get a feel for them, and bring that out of them. You can give her a bunch of disjointed images, and she’ll somehow understand the story that you want to convey, even if you don’t understand it yourself.”

Gaby could now see herself and had a clear vision for her business.

THE RESULTS

---

Having a vibrant online personal brand that reflects her energetic nature, stops the scroll, and quantum leaped her business beyond the $1 million mark!

Gaby worked with Jordan a total of three times. The first time was in October 2020. She had a photoshoot done to launch her 5 day challenge and remembers it being “striking” and “polarizing” at the same time.

“I was wearing this pink romper. I had my hand raised in the air and there was confetti and glitter everywhere. It was so much fun! And when I got the pictures, I remember thinking ‘now this feels like me.’

Everyone was like, ‘What is she doing?’

Some people said, ‘I don’t think it’s a good idea for you to be putting this out.’ [laughs]

That first shoot set the trajectory path for Gaby’s success. It skyrocketed the ‘like-know-trust’ factor in her audience and was the beginning of the impact Gaby would have on her people and how they viewed her (as a person) and her brand. Other people were like, ‘This is the best thing I’ve ever seen!!’

“I was one of the first people to work with Jordan. When my pictures came out, the response to the brand shoot was amazing. It was so different, but people loved it. It had my energetic signature on it and there was no mistaking who I was, or what this was meant to be.”

“When you take a stand and choose yourself and step out as yourself, it makes people feel something. And that’s only possible when you have strong visual branding to support you. Sometimes it can be polarizing or jarring like, ‘how dare she?’ and other times, it can be really inspiring.”

As a result, half of Gaby’s Facebook group signed up for her 5 day challenge.

“It was amazing. I had a tiny audience of around 500 people in my Facebook group, and 250 of them signed up for my challenge.”

I then launched my new program, ‘Magnetic AF’ which was my first high ticket program and ended up being my first multi 5-figure launch where I made $42k in sales.

It also gave me such confidence because I had strong branding behind it.”

Because of that challenge, many people entered Gaby’s world. Her Instagram audience more than tripled and grew from 200 followers to almost 700.

“I find that brand photos are the one thing that come back to me 10x. Having professional photos and a clear brand identity makes such a big difference.”

The next time Gaby worked with Jordan was next year in October of 2021. She helped Gaby with creative direction and planned the entire shoot for her remotely.

It was for the launch of what would become her signature program, Quantum Success Queen (QSQ), and true to herself, Gaby went all out: disco balls, sequined dresses, hot pink dresses, a throne, a crown and full on queen vibes.

By that point, her audience was completely bedazzled and utterly captivated by the stunning visuals and imagery.

Gaby broke quite a few sales records with that photoshoot.

“The first time I launched QSQ, I ended up having a $52k week.

A few months later, I relaunched QSQ and added a VIP mastermind upgrade. That was my first $100k cash month.

Every single time that I’ve worked with Jordan, I up-leveled in ways I cannot imagine.

Instead of just, ‘lets take your pictures,’ Jordan helps you shift into, ‘let’s take pictures to capture who you’re becoming.’

And when you take pictures from that place, and you embody the person you’re becoming, it collapses time, because then, you really start taking action as that person.

I still use pictures from that shoot because it was just so good.”

Gaby attributes her success to investing with Jordan and Ignite Your Soul Brand. She recalls working with Jordan in her first year of business led to a multi six-figure year. After that,
things snowballed.

Gaby feels that a big part of her success was having brand images that reflected her personality and essence. The congruence between her branding and who she really was, made people felt like they knew her. It helped build the trust she had with her audience in a powerful and unique way.

The third shoot that Jordan did for Gaby was in October, 2022. Again, it was one-on-one and she helped Gaby creatively plan, map out the space and figure out the vision for the shoot.

“I hit my first million dollars in July of 2022. I had never hit a million dollars in my last business, so this is my first time hitting a million and it was so exciting!”

“After that, I launched my certification program ‘Synarchy’ in 2023, and started to teach.

That third shoot with Jordan somehow felt more personal. We did the shoot in a house, and I just remember thinking how beautiful this house was, and that I wanted my next shoot to be at MY house. [laughs]

Well, I ended up buying my dream house and having that shoot in 2023!!”

When asked what advice she would give to anyone thinking of working with Jordan and Ignite Your Soul Brand, Gaby replied,

“I would say do it. Do it when you’re ready to uplevel in your business. Because it’s going to come off the back of that shoot in one way or another.

So, when you’re ready to make big moves in your business, when you’re ready to actually start showcasing that side of you that you want to be sharing with the world, do it.

Jordan is that person who will help you bring that vision to life.”