Craft a compelling resume, cover letter, and LinkedIn profile that will bring even the boldest career dreams to life.
🚨 FINAL CHANCE EVER to join (+ get a massive 50% off) 🚨
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to generate interviews and job offers (WITHOUT the overwhelm)
You’re over receiving auto-rejection emails for roles you KNOW you could do
You’ve been tweaking and tailoring your resume and cover letter, but recruiters are still leaving you on seen 👻
You’ve heard that people are getting contacted DIRECTLY on LinkedIn about amazing opportunities, but those kinds of messages never seem to land in your inbox
You’re feeling stuck in analysis paralysis whenever you sit down to apply for a role you really want, unsure if you’re hitting the mark
You know you have the potential to be great, but can’t seem to articulate your unique edge to employers (or at times, even to yourself)
As a former Recruiter & HR Manager for some of the world’s leading companies, I know what top-tier employers and recruiters are looking for.
Stand out among fierce competition. We already know you're incredible, so now it's time to let recruiters know, too!
Land the opportunities you'd be AMAZING at, if you were only given a shot at an interview.
Bypass the Applicant Tracking System and get your foot in the door.
Tell your story (even if it’s unconventional) in a way that really knocks their socks off. We're talking about massive pay bumps accompanied by emails that say, “YOU GOT THE JOB!”.
Hit that sweet, sweet spot of balancing your professional skills and your personality so that you come across as the perfect “fit”.
Want in?
It’s time to learn the art and science of personal branding.
We’re talking the triple threat: Resume, Cover Letter, LinkedIn.
HERE ARE A FEW PLACES WHERE OUR CLIENTS HAVE LANDED:
…not to mention the many more at kick-ass start ups, non-profits, social enterprises, governmental agencies, top-tier firms & more!
to generate interviews and job offers (WITHOUT the overwhelm)
Our clients start landing red hot job offers in just a few days 🌶️ Are you next?
You'll have everything you need to write the best cover letter and LinkedIn profile of your professional life.
Whether you’re a fresh grad, career changer, or senior exec, this is THE personal brand makeover you need.
The proven techniques in Badass Your Brand will not only boost your confidence but will help you to draw out all the gold from your story. You don’t need to know what to write - we’ll guide you through each step of the way.
$250K in 9 Months – A 20X Return on Investment!
In just 9 months, Shannon turned a $12k investment into $250k, hitting a $100k month and selling out her first retreat—achieving a 20X ROI!
shannon desouza
$50K Consistently in Just 12 Weeks!
Wendy scaled from $2k per month to $50k in just 12 weeks after up-leveling her brand.
Wendy Gerhardt
7K Followers and $5M by Aligning Her Brand
Tiffany gained 7k Instagram followers and crossed the $5M mark by aligning her brand with her personality.
Tiffany Carter
$35K/Month and 8K Followers in Just 2 Months!
In just 2 months, Manifestation Babe generated $35K/mo in revenue and gained 8k Instagram followers.
Kathrin Zenkina
Even if you don’t have a fancy degree, the “right” experience”, or special connections.
Self-awareness of your strengths, achievements and transferable skills so you can tell your compelling, unique career story in a way that highlights your best bits
Whiz past the ATS and shine like a spotlight in every employer’s inbox with a resume that gets results. It’ll also strategically position you as a high-value-hire. Cha-ching.
Wow the hiring team with an authentic, purpose-driven cover letter that actually adds value and oozes personality.
Have Recruiters chasing after you in your sleep with a powerful, search-engine-optimized LinkedIn profile.
» You'll have everything you need (and some!) to land YOUR next dream job (and the next one, and the one after that…)
I’ve been on the other side of the hiring table in some of the world’s most successful companies and I know exactly what employers are looking for in a perfect candidate - AND what separates the star candidates from the rest.
My secret sauce lies in helping people just like you to articulate their value and land career-defining moves.
With 13+ years in Recruitment and HR for incredibly competitive organisations to break into, from Fortune 500s to tech start ups, I’ve helped thousands of people nail their personal branding, crush their career aspirations, and package up their awesome to score life-changing interviews and jobs - even if you don’t have a fancy degree, the “right” experience, or special connections.
Now, I’ve downloaded everything I know about marketing psychology and personal branding for resumes, cover letters, AND LinkedIn so I can teach it to you here, in one place.
Think of me as your own personal career coach and cheerleader - the one who isn’t afraid to hold you accountable to your full potential.
So if you’re ready to say a big HELL NO to rejection and overwhelm, and a big HELL YES to unshakeable confidence and a job you actually love….
🔥 Exclusive access to our famous resume vault with 70+ pages of 100% editable resume examples from real clients!
🔥 Every template has been proven to land interviews, and get through the ATS, across multiple countries and industries (even at the hard-to-get-into companies).
🔥 Set for life, our templates span from students, to early-mid career professionals, all the way up to Senior VP / CEO level.
⚡ The sister to the resume vault, the cover letter vault contains powerful inspiration on how to tell your story
⚡ Inside, find 60+ pages of hand-selected, fully editable cover letters you can use as plug and play inspiration
⚡ Never get lost for words again!
🖤 Instant access to a dreamy lookbook of best-in-class LinkedIn profiles, from the banner to the ‘about me’ to the skills section, you will be left buzzing and ready to write your very own all-star profile
🖤 See first-hand the powerful phrases and language that made other profiles pop!
Your personal branding suite is about to position you as the *expensive*, high potential hire you are!
So, what are you waiting for?
Level up your digital presence and personal brand to stand out. Learn how to create content, get thousands of profile views per month, and foster genuine connection. Build your credibility, establish yourself as an expert, and have recruiters knocking on your digital door.
Whiz past the ATS and shine like a spotlight in every employer’s inbox with a resume that gets results. It’ll also strategically position you as a high-value-hire. Cha-ching.
Wow the hiring team with an authentic, purpose-driven cover letter that actually adds value and oozes personality.
Let’s show them you're the full package with this game-changing personal branding course:
$397 $198 USD
🚨 BADASS CAREERS IS CLOSING DOWN 🚨
This is your final chance EVER to join Badass Your Brand, with a massive 50% off.
INSTANT ACCESS TO BADASS YOUR BRAND, INCLUDING:
✅ 40+ streamlined & practical video modules to build your stand-out Resume, Cover Letter, and LinkedIn step-by-step
✅ Our iconic Resume Vault with 90+ pages of editable, real resumes
✅ The Cover Letter Vault with 70+ exceptionally well-written plug and play templates
✅ The LinkedIn Lookbook, full of inspiration for your own profile
🚀 BONUS: LinkedIn Brand Me Up
🚀 BONUS: Job Applications that WOW bundle
🚀 BONUS: Authentic Networking masterclass
Excited about job searching again
Confident when standing out amongst even the fiercest competition
Full of potential, as you showcase your talent & strategically position yourself for top-tier opportunities
Thrilled to get multiple interview requests & job offers flowing in
Energised when you land THE job & get paid better than ever before
"I have so much more confidence in myself and my job applications"
» First job application resulted in an interview after 15 year career break
"I have so much more confidence in myself and my job applications"
» First job application resulted in an interview after 15 year career break
🌟Powerful personal branding strategies for resumes, cover letters, and LinkedIn that make recruiters & decision makers pay attention.
🌟 How to maximise your experience — no matter what it is or how much you have - across your personal branding suite
🌟 My secret tricks for positioning yourself as a high value hire to attract an avalanche of job offers.
🌟 How to choose the most relevant experience, skills and attributes to grab attention.
🌟 How to leverage your LinkedIn presence to have recruiters coming TO you.
$250K in 9 Months – A 20X Return on Investment!
In just 9 months, Shannon turned a $12k investment into $250k, hitting a $100k month and selling out her first retreat—achieving a 20X ROI!
shannon desouza
$50K Consistently in Just 12 Weeks!
Wendy scaled from $2k per month to $50k in just 12 weeks after up-leveling her brand.
Wendy Gerhardt
7K Followers and $5M by Aligning Her Brand
Tiffany gained 7k Instagram followers and crossed the $5M mark by aligning her brand with her personality.
Tiffany Carter
$35K/Month and 8K Followers in Just 2 Months!
In just 2 months, Manifestation Babe generated $35K/mo in revenue and gained 8k Instagram followers.
Kathrin Zenkina
2 Hr. Planning Session
Shot List
Wardrobe Stylist to curate 4 looks
One Time Payment of
$3,800
Payment Plans Available
One Time Payment of
$7,300
Payment Plans Available
I’ve been in HR & Recruitment for well over a decade, and I’ve helped thousands of people, just like you. The method to the madness? My proven framework is based on marketing and sales psychology.
You'll learn how to create a personal brand (resume, cover letter, LinkedIn that works regardless of your role, location, industry, or level of experience because it sells YOU (whoever you are).
We’ve helped 3000+ job seekers from 50 different countries to land their dream job.
So, what are you waiting for? Refresh that personal brand & get those job offers flowing.
Badass Your Brand attracts hard-working, ambitious high achievers who are ready to take action to unlock their dream career.
If you trust the process, do the work, and implement the learnings, you will get results.
Due to the digital, life-time access nature of this product, we do not offer refunds on Badass Your Brand.
YES! While the course portal itself will change as part of Badass Careers' close down, you will 100% still have access to your course materials in a format that is super easy to navigate.
Clients typically begin implementing their new brand within a week of the intensive and see significant shifts in their client attraction within 30 days.
⚡ MAXIMISE your knowledge and experience
⚡ SPOTLIGHT your personality
⚡ PACKAGE yourself up, and
⚡ IMPRESS those all-important decision-makers.
IT’S TIME FOR YOU TO LAND MORE (AND BETTER QUALITY!) INTERVIEWS — EVEN AT THE HARD-TO-GET-INTO COMPANIES.
© 2025 ignite your soul brand
Your last chance for more happiness. More fulfilment. More money in your bank 💸