Gaby was already a proven entrepreneur when she entered the online coaching space. She could sell, she had a clear voice, and her work delivered results. What she didn’t have yet was a brand signal that could carry her authority, warmth, and depth in a saturated, scroll-driven market. She was using images from a previous business that weren’t “bad,” just misaligned. They were too generic, too severe, and not reflective of who she was becoming. The risk wasn’t looking unprofessional. The risk was blending in and slowing momentum at the most critical stage of growth.