Tarryn wasn’t building credibility; she already had it. As a respected authority in dentistry, she was moving from one-on-one consulting into her first high-ticket group program and needed a brand that could translate her clinical expertise into sovereign leadership. The work required closing a specific perception gap: bridging the distance between rigid medical authority and the emotional depth of personal growth. Too clinical would feel unapproachable; too "wellness-focused" would lose the trust of her analytical peers. The risk was a misaligned signal slowing the momentum of her most critical career expansion.