Tiffany was entering a new industry with zero audience recognition—despite having built a multi-million-dollar advertising agency and a career as a former newscaster. She needed to establish instant credibility in a saturated coaching market without looking unapproachable or overly severe. The primary constraint wasn’t visibility; it was the Perception Gap. Her brand signal had to communicate deep professionalism without the stiffness of traditional corporate cues, ensuring new leads felt safe leaning in before the first sales conversation ever took place.